Boston (May 3, 2016) – As the PRSA (Public Relations Society of America) Northeast District’s annual conference draws closer, final programming details are being confirmed and ticket sales are going strong. “Relationships + Reinvention: How PR is Leading the New Marketing Mix” is being designed by and for leaders on the forefront of pressing topics within the profession. The Conference will be held in Boston on June 13, 2016 at University of Massachusetts Boston.
The conference will host more than 250 distinguished panelists and speakers, and include academics, business leaders, inventors, journalists, and attorneys. Keynote speakers include Carol Cone of ON PURPOSE, and Christopher S. Penn, vice president of Marketing Technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, co-host of Marketing Over Coffee podcast, and adjunct professor of Internet Marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. Conference coordinators are also working to finalize a panel discussion with some of the region’s leading political reporters to talk about the challenges of covering politics and how media coverage has evolved, especially with the growth of digital media.
“We are very excited about the level of interest we have received from participants and sponsors for this year’s conference. The keynote speakers assembled are a ‘Who’s Who’ in the industry, and our programming is bringing together some of the best in the Northeastern United States,” said Crystal DeStefano, chair of the PRSA Northeast District. “We look forward to bringing together many public relations professionals and those from related industries, as we move towards the future in an ever-changing industry.”
Panel topics include:
- Professional to Professor
- Organizational Change
- C-Suite Success: Corporate communications veterans reveal the strategies to get in, and be respected, by the corner office
Conference panelists include professors from Syracuse University, Ithaca College and SUNY Plattsburgh. Representatives from HubSpot, Dow Chemical, Xerox Corporation, Wayfair, Epson America, Dunkin Donuts, PAN Communications, ESL Federal Credit Union, Chaloner and Saucony will also be presenting.
Sponsors for the conference, to-date, include 360 PR, Aigner Prensky Marketing Group/Food Truck Festivals of America, Canalside Buffalo, Hollywood Public Relations, Howell Liberatore & Associates, March Communications and MSL Group.
For more information and to register for the conference please visit prsanortheast.org/ne-conference.
About PRSA Northeast District
PRSA (Public Relations Society of America) is the world’s largest and foremost organization of public relations professionals, representing a community of more than 21,000 public relations and communications professionals across the United States. The PRSA Northeast District (NED) is comprised of chapters from eight states. For more information visit prsanortheast.org/about.